Art, technique, and an unconventional path
Hello, my name is Ricardo Coronel Ruiz. I am a creative producer, artist, and mentor working at the intersection of art, history, and technology. My journey began at a very young age with photography and computing. Later, I studied architecture, where I learned to think about forms, spaces, and order. By the end of my degree, I discovered audiovisual production as a way to present my designs, and that discovery opened the door to exploring interactive experiences, virtual reality, and applied artificial intelligence.
Over time, I realized that my passion was to combine creativity with execution, visual thinking with strategy, and personal expression with real results. Today I develop multimedia content and transmedia experiences designed to communicate, educate, and entertain in new ways.
In recent years, I have worked on high-impact projects: virtual environments and audiovisual productions for construction companies, banks, clinics, NGOs, and public institutions. During the pandemic, I focused on hybrid events, designing solutions that blended space, aesthetics, and technology to help brands tell their stories more effectively.
In 2024, I moved to Madrid to start a new personal and professional chapter. There, Stragta was born — my business initiative in audiovisual production with AI and transmedia strategies. In parallel, this space —my personal site— reflects my other passions: artistic creation, podcasting, education, and exploring the future of humans and new technologies.
My background includes certifications in artificial intelligence, data science, and computing (Harvard, IBM, CompTIA), as well as studies in Audiovisual and Event Production at the Spanish National Radio and Television Institute in Madrid. I believe in a future where art, education, and technology converge to generate cultural, social, and business impact.
If you share this vision, here you will find someone who unites creativity with execution, visual thinking with strategy, and personal expression with tangible results.
Entrepreneurial achievements:
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Founder of Andes Multimedia (2017–2023)
Produced 300+ hybrid events across LATAM.
Founder of Stragta (Madrid, 2025) Executive production of B2B content for personal and corporate brands worldwide.
Professional tech certifications:
International certifications:
Studies in Audiovisual Production:
- RTVE Institute – Higher Technician in Audiovisual and Event Production. 2024–2026
- RTVE Institute – Introduction to Virtual Production: Techniques and Preproduction. 2024
- RTVE Institute – Artificial Intelligence in Media. 2024